MAJOR BOGO SALE at MichellesCharmWorld on These Items!Morning everyone! I truly hope you all had a great weekend and are ready to make this week, the best ever! Let's get our selling hats on and get going! Todays post is all about putting yourself out there. It's time to ask yourself are your TRULY doing all you can? Are you making yourself known to the public? We are going to explore some ideas I have already mentioned in past posts and then come to a conclusion.
The No Holds Barred Critique. We can all stand to learn something from people we don't know. We need to realize that we are not selling to our fullest potential if there are improvements that can be made on our shops. Online people have a tendency to be more honest than people looking at you face to face. I started
a thread today, asking people to check out my shop and tell me honestly what they think.
WEAR IT OUT! Are you selling yourself to the max in public? Wear your pieces!! This can work for lots of people, not just jewelry sellers. Have your prints or artwork made into fun buttons so that you can pin them to your bags or if you are selling clothing, do you wear it yourself? Do your children wear your pieces? Do you keep a mini-photo book of your pieces so that people can look at a 'portfolio' of your stuff if they are interested? NOT KIDDING! I made little collages of
my pieces in my photo editing program and printed them out on high quality photo paper and keep them in a little album in my purse. By now you must realize with all the junk I carry, I have an enormous purse! hahaha!! I can do a whole blog post on this one alone! haha!! The point is to use yourself as your best advertisement and DO NOT be afraid to hand over that business card when someone compliments your work! I'm working on a new idea for my business cards, but I will get back to you on that, once I work out the kinks!
Social Networking, This is a biggie! Are you out there? Do people know about your shop? Have you created your business page on Facebook? Do you twitter every now and then about a great sale or cool item you listed? REad more in depth on social networking on my post about it
here. This is HUGE depending on your niche market, but nowadays so many people are on the net, that you really will have no problem finding them in these places! Heck, husbands grandmother is 90 and she's all over the net! So put yourself out there and meet some great new people!! I will be doing an in depth promoting thread on EACH social networking site that I do coming up soon! One day of
Facebook, One day of
Twitter, that sort of thing! Are you signing your posts on Message Boards with your shop link (if it's allowed)? How about your blog link, since that should have your Mini on it? If neither of these are allowed, put an eye catching photo of something that will lure that type of person into your shop!
Photos. Have you made sure they are not too shadowy or too white? I have this issue with the too-white photos I am noticing. They are just blending in with the backrounds! Time to go with a pale pink maybe! Remember, they don't have to look perfect or even close to perfect, they just have to be a bit noticeable!
This one of mine is AWFUL, it's really blending in too much! I made it last night in the dark and you can totally tell! haha! Definately going to fix that up today!
Blog? Are you blogging?! It's so simple to ust throw photos up and chat about them! Tell me what you did last weekend, show me what you made today! Get chatty! I talk alot and have like three friends, none of which live by me! So here is where I get it all out in any way possible! Where do you dream about vacationing? What would you do with 5000.00? What would you DO FOR 1 million dollars? just get thinking about anything and then get typing!
If you have been getting the word out, in your photos you can tell what the product is, you are promoting to the heavens, you have improved on what others have asked you to improve on and you still are not getting the sales you truly believe your product is worth, then it's time to call it a day and close up shop and give up. Go on, throw it all away and close the door. What are you still doing here? Go on now!! HAHAHHAH! NOOOOOOOO! Not at ALL!!!! It's time to just roll up your sleeves and get busy! (As if you haven't been already!). It's time to set yourself apart from the bunch and SPREAD OUT!
Do you make paintings? Time to turn those paintings into ACEOs, Buttons, Magnets, Cards, Postcards, prints! Start thinking outside of what you have and bring in customers that can't afford those oh so gorgeous pieces!! I fell in love with a lighthouse painting on
Etsy and let me tell you if I had had the 300.00 in my paypal account I probably would have bought it, but I didn't and I wanted it in any form! If they had offered a notecard set, a print, something else, it would have been mine!
Do you make Jewelry? Clothing? Bags? It's time to come up with a SIGNATURE piece. Something unique, something that when pulled up in the search function looks NOTHING like the others. My signature piece on
Etsy is my
Lego Bracelet. It's my best seller still to this day on and off Etsy and when I first started on Etsy was the first of it's kind. Now people are getting close, but still nowhere near the same. You can look at all the Lego Bracelets
here. I'm still trying to come up with something fantastic as my signature look on
Lollishops. If there is something you do really well, make it specacular add little bits and baubles to make them really shine. If you make bags of any sort, add a zipper pull or purse charm! They are super easy to make and you can make a simple one for barely anything at all! Need help? See about ordering them in bulk from a jewelry person on the same selling site you are on! Want to learn how to make them? Ask me, I can try and tell you how! Set yourself apart from the others somehow!
Now, you have done all that and still nothing? It's time to sit down with yourself and really ask. Does my stuff belong here? There are some places that are a true niche market and if you can't find your niche, you will have a problem getting to them. I am asking myself this over and over again on
Lollishops. That is a true niche market selling venue and I just don't think I have the second Frou in Frou-Frou! hahaha! I see it as a market for delicate and frilly pieces and mine are bulky and of course chunky! haha! That's why I need to think really hard about my signature piece for there. I don't want to give up at all, I just want to find a way to fit in WITHOUT compromising my style! I hope I have helped even one person today!! I'm off to do some shop critiques on
Etsy!SHOP NEWS!
The Last Page of my shop is on CLEARANCE MODE! I want to clear out for the New Year! I have marked things down up to 50%! Check it out because it's ALSO BOGO TIME! Buy one from that page and get a second item FREE from
that page! All the items shown in the first photo of this post are the ones on SALE!
I thought today would be an AWESOME day to show in photos, my gallery of a few of my favorite customer photos! Enjoy and hope you all had a great weekend!
Thanks so much everyone! Have a great day and be sure to check out my Buy One Get One Shop SALE!!
Take a look at everything new in store lately! I've been working hard lately and hopefully it's been showing! Lots of new looks and fun charms in stock!
