The Stand Outs. Only 2 active shops out of all these treasures. (One of themis HandmadeSampler.Com)
There were many items that popped out at me right away and lured me to their shops, others not so much. There is definately a way to do the handmade Sampler right and this is reaching a great audience! Business cards are great for getting the word out about your business when someone asks about a piece of yours, to package when you are sending out an order or gift, to drop into boxes to win free sandwiches and at craft shows when people want to remember something they saw in your booth!
The Business Cards. Keep In mind how the MOO Cards get lost in the bundle.
Handmade Sampler is not really the time for business cards. This is Shopping time! When people buy these boxes, they are looking to buy and you want them to step into your shop. I will be the first to admit that I kind of lumped all the business cards together and tossed them aside. I loved the ones that had goodies attached to them though! Remember to also toss a coupon on the back of your card with your treasure! Give them more incentive to visit your shop. Think of it this way: The person the receives your box can only buy from ONE shop of all the ones in the box. Will yours be the one? How can you make sure of that? Have a professional product that you are promoing. If it's a paper product, the ends should be straight and the printing should look good, not stretched and faded. Be sure your promo item is of something you actually sell.Be sure you have an actual site where you are selling your goodies. The one purchase I would have made out of this box was definately going to FUNKY PENCILS. It was an AWESOME little Turkey pencil, but alas, just an email address. I don't like to wait. I like to see, look, buy, pay and get my treasure! Creativity Award goes out to Scrapbook Business Cards, I loved the little business card notebook idea, but once again went to the site only to find a CONTACT ME button. There was a gorgeous Origami Tag included that was by HawaiiMonkey. Once again though, an empty shop sits. Maybe nobody wants my money? There was a stunning photograh included that I actually put on my refrigerator right away to remind me of vacation! It was by VIEWS FROM PARADISE. Just an email address here too though. Too bad, I would have loved to see what other prints they had on hand. Remember, you are doing this for PROMOTIONAL PURPOSES! Trying to get the word out about your goodies, you want to make money, make sales and get people to fall in love with your stuff! LOVED the quality of the cupcake toppers from Stick'Em and wanted to see what other designs there were on hand. Yet another empty shop. I used a cute little clip that came from ART PINS, to clip up the photographic print I got in the box, on my refrigerator after I added a magnet to it. I wanted to see what other cute cilppes they had on hand...well i'm sure you know where I am going with this right? Empty. These were not the only empty shops I came across in this package of goodies. I was beginning to get a bit discouraged here. All the GREAT promo items that were catching my eye seemed to not want more sales. I'm wearing a cute little floating ring that was in the box from Floating Jewelry Design, but since it led to another empty shop I guess I may have to find some of these cuties elsewhere.
Remember this is the time to SHINE! If you sell pretty and intricate things, don't just toss in something simple to promo out. you want people to see what you do. This is NOT the time to send in something because it's cheap and easy. Yes, it must be cost effective, but it must also draw the customer in. If I were doing the Handmade Sampler, I would send in one of my Lollipop Rings or Tiny Lolly Earrings. It should definately be something that can be found in your shop, so that the person feels like they really got a piece of your shop!
Vintage Button Jar from OutOnAWhim
2 comments:
Hi Michelle...thanks for the love on my atc cards, I'm glad you enjoy it! they are a lot of fun to make!
Kath
Maybe nobody wants my money? LOL
another great post!
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